... Emurasoft

Please tell us about your company and its main product?

I founded the company in 1982 with the intent to sell utility products to Wang minicomputer users. Over the years, we developed many utility applications and towards the end of the 80's, developed UltraBac for Wang. Unfortunately Wang Laboratories made a series of strategic mistakes and declared Chapter 11. When this occurred it became obvious the company would have to reinvent itself to stay in business.

At that time a newer platform on the market called Windows showed a lot of promise, so we developed a Windows based backup product named UltraBac. Eventually a decision was made to rename the company from BEI Corporation (our original name) to UltraBac Software. The name change was done to take advantage of the benefits of having brand and company recognition via the same name.

UltraBac for Windows was launched in 1995 and saw great growth for the first three years on the market. While our growth has slowed, the quality of our software and the technical innovations we've bought to the market has kept us a leader in backup and disaster recovery. With the improving economy, we feel uniquely positioned to take advantage of the new opportunities that are beginning to emerge.

What are your clients' profiles and industries?

UltraBac's products are aimed at any commercial user of Windows servers and workstations. Backup and disaster recovery software is essentially a "horizontal" product that every type and size of business requires. UltraBac has sold over 60,000 seats, and our software is installed in almost every country in the world. End user companies range from some of the smallest to some of the world's largest corporations and governments.

Please tell us what motivated you to localize and market UltraBac Software into the Japanese market?

I attended a Microsoft Conference where I learned Japan was Microsoft's second largest market for software outside the US. I felt that with such a huge market, UltraBac Software could find customers who wanted to do business with a smaller specialized company that provides cutting edge technology and industry leading technical support. In other words, I believe the Japanese market will welcome a quality backup and disaster recovery product with excellent support.

Why did you choose Emurasoft in order to localize UltraBac software?

After much review, Emurasoft became the obvious choice to localize UltraBac. The experience and expertise provided by Mr. Yutaka Emura was a key factor in our decision. Even though we were presented with less expensive alternatives, it became a major advantage that Emurasoft was a local company, although it was not the primary consideration in selecting the company to do the work.

How would you evaluate the work by Emurasoft? How were you satisfied by the quality of the work?

The work was performed in a fast and very professional manner. We are very satisfied with Emurasoft's work.

What was the feedback/reaction by your Japanese customers? What was the feedback from Japanese resellers about the work by Emurasoft?

The feedback from all of our Japanese resellers has been very positive.

Thank you very much for having the interview with us!

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